Online course
Entrepreneurship as a way of life
From idea to business model, step by step: customer, value proposition, revenue and costs, funding, strategy and customer acquisition. With simulators to test your numbers before you put your money on the line.
View the course See the syllabus
- 17 hours, online, at your own pace
- Beginner level: no accounting or finance background needed
- 7 interactive exercises: simulators and canvases
- An exam with explained answers at the end of every topic
About the course
An idea is not a business
A business is an idea with the numbers worked out. Before you invest time and savings, you need to know who buys, how much they pay, what it costs to serve them and when the money comes in.
Starting up is not about having an idea. It is about finding out, as cheaply as possible, whether anyone will pay for it and whether the numbers add up. Most failed projects began with the product, not the customer, or mistook selling for getting paid.
The business model canvas runs through the whole course. Each topic fills in one part, and the last one asks you to build your own from start to finish.
Who it's for
Who is this course for?
You have an idea
And you don't know where to start. Here you follow the path in the order the decisions are made.
You have already started
And you need to bring order to what you do: who you sell to, what you offer and whether the numbers add up.
You work for someone else
And you want to understand how the person running the business you work in thinks.
Learning outcomes
By the end, you will be able to
Describe your customer
Describe a specific customer and the problem they are willing to pay to solve.
Shape your value proposition
Formulate a value proposition and check how well it fits that customer.
Run the numbers
Calculate your break-even point and tell profit apart from cash.
Funding and legal basics
Know the funding routes and the basic legal and tax decisions, and know what to ask an adviser.
Compete and grow
Analyze an industry and decide how to compete and how to grow without running out of cash.
Build your model
Build a complete business model on the canvas and defend it.
Syllabus
The full syllabus
Ten topics, in the order the decisions are made: from the customer to the numbers and, at the end, your own business model.
- Topic 0 · Entrepreneurship as a way of life
What starting up means beyond setting up a company, and three myths worth leaving behind. - Topic 1 · Business organization: how companies are structured
A company from the inside: management, departments and the indicator each one is measured by.
- Topic 2 · The customer: the starting point
Understand their needs, segment the market, pick a niche and describe who uses, who decides and who pays. - Topic 3 · The value proposition: what can we do for the customer?
Why they should choose you, whether it fits (SWOT and TOWS), and what it takes to deliver. - Topic 4 · The value chain: how does our product reach the customer?
Which activities create value and how the product reaches the customer: partners, channels and relationship.
- Topic 5 · Revenue streams and cost structure: how do we make money?
Market size, how you charge, what it costs to serve the customer and why profit is not cash. - Topic 6 · Funding and legal matters: the back room of a business
Starting with debt or with partners, and the legal side: legal form, taxes, patents and trademarks.
- Topic 7 · Strategy: scaling the value proposition
Vision, mission and goals; SWOT, TOWS and the five forces; and how to grow without running out of cash. - Topic 8 · Marcom: winning customers
Brand, positioning, price and communication, plus the acquisition funnel: what a customer costs and what one is worth. - Topic 9 · The business model
The whole course on one page: you build your business model canvas and put it to the test.
Learning by doing
Try it: an exercise from the course
This is the break-even simulator from topic 5, in Spanish like the rest of the course. Move the fixed costs, the price and the variable cost per unit, and see how many units you need to sell to cover your costs.
Methodology
How the course is taught
Format
Online, at your own pace and in Spanish, in The Singular Academy's Virtual Classroom. No dates, no cohort, no limited seats.
Approach
Each lesson is made up of bite-sized pieces, each explaining a single idea through a case.
Interactive exercises
Seven simulators and canvases built into the lessons, so you can work with your own numbers.
Downloadable resource
A real feasibility study, in a spreadsheet.
Exam with explained answers
Every topic ends with a six-question exam, with every answer explained.
Who wrote it
Practicing consultants from Singular Beacon.
Requirements
None. You need no accounting or finance background: every concept is explained from scratch.
Why The Singular Academy?
Practicing professionals
Content written by practicing consultants from Singular Beacon.
A structured approach
A progressive methodology designed to consolidate concepts in the right order.
Learning by doing
Interactive exercises inside the lessons and an exam with explained answers at the end of every topic.
Backed by Singular Beacon
A consultancy specializing in digitalization and data strategy.
Key facts
Practical information
- Duration17 hours
- FormatOnline, at your own pace
- LanguageSpanish
- LevelBeginner
- Content10 topics · 29 lessons · 7 exercises · 10 exams
- WhereThe Singular Academy Virtual Classroom
Pricing and access
Enrollment by invitation
The course is listed in the catalog and its welcome lesson is open to everyone. The rest is unlocked once The Singular Academy grants you access: request it from the Virtual Classroom or through the contact form.
Course access
- Ten topics, at your own pace
- Seven interactive simulators and canvases
- A feasibility study in a spreadsheet
- An exam with explained answers in every topic
The Singular ecosystem
Ventures, told by those who start them
Outstarting
The show about new ventures and the people bold enough to start them, hosted by Carlos Pascual.
Go from idea to business model
Head to the Virtual Classroom, read the welcome lesson and request access to the course. Any questions? Get in touch.