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Training course

Artificial Intelligence 101 - Fundamentals

Practical, structured training in generative AI for professionals in any sector, with no technical background required. The goal is clear: to develop your ability to work with AI effectively, critically and responsibly.

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  • 8 hours, in person in Madrid
  • Beginner level: no technical background needed
  • Small group: 10 people at most
  • Taught by practicing consultants from Singular Beacon

Hands-on, applied training

Stop using AI as a black box. Start working with it with sound judgment.

Knowing that generative artificial intelligence exists is not enough to get real value from it. The difference between using it as a more sophisticated search engine and turning it into a tool that multiplies what you can get done lies in understanding how it works: what a language model actually does, how effective instructions are designed and what criteria to apply when validating what it generates.

Using generative AI without understanding how it works produces results that are inconsistent and hard to validate. This course gives you the fundamentals you need to change that: understanding the model, designing effective instructions and applying judgment to what it generates.

Conceptual image about artificial intelligence

Who it is for

Who is this course for?


Profile

Working professionals in any sector (management, communications, operations, finance, marketing, human resources) who already deal with AI tools at work but lack the fundamentals needed to use them with sound judgment.


Where you are today

You use ChatGPT or other tools intuitively and get inconsistent results, or you want to understand what lies behind these technologies before applying them in your organization. This course gives you the conceptual and practical framework to do so on solid ground.

Learning outcomes

By the end of the course you will be able to

Understand the models

Understand how language models and generative AI work, and apply that knowledge to make well-judged decisions about how to use them.

Design effective instructions

Design effective instructions that produce consistent results, avoiding the most common mistakes people make when interacting with these systems.

Evaluate and validate

Evaluate and validate the results generated, recognizing the structural limitations of the technology.

Choose the right tool

Select the tools in the ecosystem best suited to each task and professional context.

Integrate AI into your work

Integrate generative AI into real workflows in a way that is practical, responsible and aligned with the regulatory framework in force.

Syllabus

The full syllabus

Six blocks: from the conceptual foundations of AI to the ethical and regulatory framework around it.

Introduction to Artificial Intelligence

  • The concept and paradigms of AI
  • Historical evolution
  • Neural networks and the origins of generative AI
  • The current landscape and future impact

Architectures and foundations of generative AI

  • Principles of generative models
  • Large language models (LLMs)
  • The transformer architecture
  • Capabilities and limitations
  • The landscape of current models

Instruction design and prompting

  • The structure of a prompt
  • Iteration and refinement techniques
  • Using examples
  • Practical cases in real contexts
  • Ethical considerations in instruction design

The ecosystem of tools and platforms

  • Categories of platforms
  • Conversational assistants
  • Integration into digital applications
  • Multimodal capabilities
  • Criteria for selecting tools

Use cases and practical applications

  • Generating and transforming content
  • Analyzing and synthesizing information
  • Automating tasks
  • Custom assistants
  • Integration into workflows

Risks, ethics and the future of AI

  • Structural limitations and hallucinations
  • Responsible use
  • Copyright
  • The EU AI Act
  • The Spanish regulatory framework
  • Professional digital skills

Methodology

How the course is taught


Format

In person. Across six blocks you cover the whole journey: from the conceptual foundations of artificial intelligence to the ethical and regulatory framework around it, by way of how the models work, prompt design, the ecosystem of tools and real applications in the workplace.


Approach

What you learn in the classroom is not academic theory but the methodology that works in practice: from designing instructions to integrating AI into real work processes.


Who teaches it

A practicing consultant from Singular Beacon, with experience in real projects with organizations across different sectors.


Requirements

No technical background is required. It is enough to work in a professional setting and to want to stop using AI as a black box.

Why The Singular Academy?

Practicing professionals

Instructors with real experience in digital transformation projects.

A structured approach

A progressive methodology designed to consolidate concepts in the right order.

Personal attention

An in-person format, with questions answered in real time.

Backed by Singular Beacon

A consultancy specializing in digitalization and data strategy.

Key facts

Practical information

Price and enrollment

Join the waiting list

A small group with personal attention, secure payment and immediate confirmation by email.

Price per person

To be confirmed soon
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  • 8 hours of in-person training
  • Course materials and learning resources
  • Direct attention from the instructor
  • Hands-on exercises based on real cases

The Singular ecosystem

From using AI with judgment to bringing it into your processes

Singular Beacon

Singular Beacon, the consultancy your instructors come from, supports organizations with their data strategy and digitalization. If, after the course, you want to bring what you have learned into your company's processes, the same team does it with you.

See analytics and data at Singular Beacon

Start working with AI with sound judgment

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